Photo: 2sisters With the aim of promoting the tourist offer at fairs, special presentations, TZSMŽ has published a public call for the design and production of unique tourist uniforms. The local company Natura Ivana jdoo from Sisak, which made two men’s and five women’s uniforms, applied for the tender. All embroidery on the uniforms is newly made and handmade, modeled on the folk costumes of our region, says Ivana Tomašinec Damjanović from the company from the company Natura Ivana jdoo, which is run by the sister Sanja Tomašević brand 2sisters. “Motifs from our region, from Posavina, Moslavina and Banovina, were used. It is about manual and unique work. Handmade on blouses, stitching on white canvas, was done by Marica Šalić from Gornja Posavina, and the executed rose, which is represented as a symbol of the county, was done by Mrs. Kata Šešerin. We wanted to complete the whole through the presentation of the symbols of the whole county, so in addition to roses, blue and green are represented, the colors of the county. We also wanted to empower our women who preserve and nurture our heritage and ultimately show our culture and heritage. ” says Ivana Tomašinec Damjanović The Sisak-Moslavina County Tourist Board presented its unique tourist uniforms. A great example of how small tourist boards can work well, be different and fight for their place under the sun. It is easiest to say that the status quo cannot be adhered to. In this context, I would like to remind you of the excellent action of the Rogoznica Tourist Board (although a sea destination, with a much larger budget than continental tourist boards, but again “small” in the context of large sea destinations) Visitor center or a mobile tourist office. Sanja Tomašinec, designer and engineer of textile technology, who is also responsible for the entire design, points out that this was a unique opportunity to implement a rose on the official uniform as a symbol of the county, which is otherwise less used. “Everything was done according to our traditional clothes that were worn before, and the goal was to process the entire area of the county through one set of clothes. So we got modern uniforms with traditional elements. ” concludes Sanja Tomašinec. The uniforms will have their premiere at the Place2go Fair in Zagreb on March 15-17 this year, and they will also be present at all performances of the SMŽ Tourist Board – at fairs in Slovenia, Germany, Italy and Warsaw. TZSMŽ financed the project in the amount of HRK 30.000,00 gross for the design and manufacture of 7 sets of uniforms. Now the next step would be to design a different promotional stand, to round out the whole process. I keep emphasizing that at trade shows, especially if you are “small” in the context of a smaller budget, you have to be innovative, creative and different in order to draw attention to yourself. If we look at a fair space, it is always the same, with classic white “boxes”, and if someone jumps out with a different approach, it immediately stands out from the others and thus attracts attention and arouses interest. Of course, the first step is to attract attention and interest, and then quality communication and sales come on the scene, ie the promotion of the destination in order to create action, ie the desire to come to the destination. Photo: 2sisters The Sisak-Moslavina County Tourist Board is delighted with the design of the uniforms, especially since it is about domestic production and handicrafts. “There was a need for unique uniforms because this year we are working on increased promotion of our destination abroad (Poland, Italy, Slovenia and Germany), so for practical reasons, to attract attention, we came up with the idea to attract attention with something pleasing to the eye. In the whole story, just different uniforms come to the fore. We still have a lot of ideas, and our next step is to make a different promotional stand. The worst solution is classic spaces with a white background and posters, but in line with the modest income, I hope that we will be able to make a design of a different promotional counter. By the way, last year we broke the magic number of 100.000 overnight stays, which we are very proud of. “Concludes Ingrid Padjen Đurić, director of the Sisak-Moslavina County Tourist Board. Of course, the first step is to attract attention and interest, and then quality communication and sales come on the scene, ie the promotion of the destination in order to create action, ie the desire to come to the destination. The uniforms are visually attractive and differentiate the presentation from other destinations
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