with the current standard of living continues to improve, more and more consumers prefer this cake leisure delicacy, can be said that now many consumers are fond of cake, it gradually became a popular leisure food. Although the market is very good, but some cake store business is still deserted, the collapse of the cake shop is also one after another. So, how to join the cake store business? Be skillful.
(1) site selection. There is no doubt that the cake shop is in the face of the masses of consumers, should be located in residential areas, entertainment, etc.. But the cake shop is too much concentration, not shop, so as not to cause excessive competition over the situation. With the expansion of new housing projects, many new commercial areas, residential areas are being formed, the first occupation of these sites, there must be a big business to do.
(2) cake varieties to be complete, taste to be diverse. The cake shape to break the original box, circular pattern, renovation and innovation; in filling, can also be a bold attempt, in addition to retaining the traditional sweet (such as cream series), salt (sausage and bacon Series), but also a variety of fruits, jam for fillings, also named cake can also be some novelty.
(3) cake should be displayed in a clean and transparent glass counter, and lighting settings on the counter, the cake looks yellow, greatly attract passers-by.
(4) cake should be taken to sell now sell the way, pay attention to color, aroma, taste and taste, to maintain the freshness of the cake, so that customers look comfortable, buy at ease.
(5) cake pricing can be properly opened a little distance, such as a Orange Juice two, Coconut Juice $1.30, may cost less, but easy to remind customers to buy this do not forget to buy their desire.
anyway, after all, run a cake shop, or to the development of continuous innovation, choose a quality assurance to the brand is the most critical, several techniques of the above methods, we hope to help entrepreneurs to invest.