November 7th, the Guinness world records declared, according to an independent third party market research firm Nelson statistics, from November 3rd 14 to November 4th at 13:59, Tmall double 11 main activities within 24 hours on micro-blog mentioned reached 2250535 times, successfully challenged the mentioned 24 hours on micro-blog the most activity name "Guinness world record title.
5 pm the same day, Guinness world records certified officer Mr. Wang Chen, vice president Wang Yajuan to micro-blog in Sina headquarters and Tmall digital marketing director Duan Ling awarded the Guinness world records book.
November 3rd 18:00, Tmall 11 burst inventory list conference in, Alibaba, a global broadcast of the Xixi campus, micro-blog official also launched a challenge on the same day the world record title.
in 24 hours, the live broadcast on micro-blog, a total of more than 6 million people watch, the total number of points more than 10 million. Up to now, Tmall’s dual 11 burst list of live micro-blog interactive volume has more than one million times.
The second climax
challenge activities occurred 10 November 4th morning, @ micro-blog launched dual 11 Secretary Guinness activities challenge micro-blog, the goal is to reach 1 million 200 thousand, mobilize friends to participate in the challenge, the micro-blog matrix account have to respond to onlookers, participate in the activities of the last topic propagation, micro-blog @ micro-blog small secretary forwarded more than 110 thousand times.
in the "double 11" challenge Guinness world record title on the same day, November 3rd, Wang Junkai in September 21, 2014 published a birthday micro-blog forward in the two years after the first break billion, to become micro-blog forward breaking 100 million micro-blog, micro-blog is also after Luhan comments after breaking million, a new record 100 million numerical (without the Guinness world record TM