Abstract: flat Beijing campaign can be said to play a continuation of the past era of the United States to play, but in recent years, Suning transformation based on cloud providers also let the price war have some technical content.
titanium media note: Double eleven battlefield is not only Jingdong and Ali, a lot of people may have forgotten what Suning, titanium media observer group did not leak them:
big promotion messages constantly remind, a lot of people forget doing Suning, Suning chairman Zhang Jindong on November 8th to 9, respectively in the logistics base, joint operations command center, 000 Suning restaurant scene, duzhan double eleven.
this is the first double soua since eleven, Suning emboldened than ever, October 19th in Hangzhou, Su ningyun, vice chairman Sun Weimin said: "as long as consumers Suning buy expensive goods than the Jingdong, the sellers’ three times, two times the punishment, informed the cabinet ‘, to ensure that the price advantage." This is regarded as the official announcement of the Beijing Ping campaign. In the early morning of October 18th, Su ningyun group COO Hou Enlong in the Sina micro-blog issued a only 4 words – "Ping Jing battle", has been previously revealed "wind".
carding Beijing Jing Jing’s origin, to be traced back to August 2012, Jingdong set up a command to fight suning". According to Su Ning revealed that, in addition to the old hatred there is a new resentment, recently, Liu Qiangdong in Beijing, Yale Center, and the island and other public occasions intentional, one-sided data to belittle suning." The battle of Beijing flat "Ping Jing" is being viewed as the "swinger Jingdong", it is understood that both the Jingdong this year eleven and Ali’s step by step, and Suning launched flat Beijing campaign "price war", both for Jingdong soua marriage is not a small threat.
for low price competition, Suning Sun Weimin think: now there is a saying that cheap is not the quality of the performance of consumers. I think it is nonsense, consumers buy cheap thing is happy." But almost at the same time, Liu Qiangdong said: "the Jingdong’s outward Jingdong in pursuit of quality is the first, the second is the service, the third is the price, the future will not hit the price war."
in fact, the current consumption to upgrade the quality of consumption, but the price is still sensitive to some consumers. Ping Beijing campaign can be said to play a continuation of the past era of the United States to play, but in recent years, Suning transformation based on cloud providers also let the price war have some technical content.
it is understood that the flat Beijing campaign will "Beijing radar technology tools" used in the double Eleven: Suning in the original internal intelligence tool "prism" platform, with massive commodity and consumer data as background, to create a high price visualization tools, the core products of screening into categories, providing single product updates price information and promotion form.
Ping Jing radar in accordance with certain rules, automatic matching algorithm and procedures, every 5 minutes >