Alibaba China characteristics in a few short more than a year of operation process, and gradually formed a prerelease purchase as the representative of the "pre-sale + contractagriculture" sales model innovation, food security mechanisms innovation in Suichang Museum Longyou Museum as the representative of the local life network marketing channel innovation to Xiamen as the representative of Sichuan Museum Museum the. Characteristics of the opening of the Chinese Pavilion, has increasingly become an important gateway to the local network sales.
network operators in the world
told the world network operators" reporters, as of September 2013, the characteristics of China has opened 16, respectively is the Hubei Museum, Sichuan Museum, Guangyuan Museum, Shandong Museum, Suichang Museum, Yinjiang Museum, Wuyi Museum, Xiamen Museum, Xinjiang Museum, Guizhou Museum, Anhui Museum, Ningguo Museum, Wuhu Museum, Longyou Museum Enshi Museum, Gaochun museum.
A review of the
characteristics of Chinese this short more than a year of operation process, deepest feelings, and gradually formed a prerelease purchase as the representative of the "pre-sale + contractagriculture" sales model innovation, food security mechanisms innovation in Suichang as the representative of the Longyou Museum Museum, and the channel innovation of local life net sales to Xiamen as the representative of the Sichuan Museum museum.
development strategy three step
so far, the characteristics of China has come out of several stages:
the first stage, strong demand for products aimed at leveraging agricultural products, three, opened in Xinjiang Museum and Guizhou Museum Hubei Museum, Museum of the original Hubei, Xinjiang crabs, fresh and dry fruit, Guizhou tea barley are hot on Taobao.
October 2012, taobao.com tried "pre-sale mode prerelease purchase" in the China characteristics of the Xinjiang Pavilion, made a note for the electronic commerce order agriculture, to determine the "quotas", "direct supply base" and "experience marketing" direction.
second stage, began to combine tourism. Sichuan Museum launched in December last year, the local tourism resources and the characteristics of Sichuan tied up, combined with the local life service (restaurants, accommodation, entertainment, etc.) provides delicious, fun, good tour of the full range of services for users. Start trying to sell local life network.
then, Suichang Museum China become a feature of the first county-level Museum, in addition to the quality of products and tourism resources, Suichang mode provides a new reference for solving the food security problem China characteristics of agricultural products, making the book come from the government to the food safety, the formation of the local customer service team, to Suichang in Suichang to solve.
third stage, the characteristics of China’s category will be further expanded, with local characteristics of the industry are likely to be included, such as Xinjiang’s cotton, leather, etc. Tonglu. From the point of view of further polymerization, B2B business, wholesale, distribution and other services are also possible to enter. In the business module, will not only stay in the product sales, such as network training, warehousing and logistics are in the possibility of combining.