Network executives explain the acquisition of Alibaba the brand will not be weakened

December 17th morning news, Alibaba Fan Chunying, vice president of technology network technology interview yesterday to accept the Tencent mergers and acquisitions detailed, he said, after the merger of Alibaba network, network brand certainly won’t be slowly fade, Alibaba will not intervene in the operation of the network.

September 28, 2009, the Alibaba announced an equity investment agreement with China million net, Alibaba will pay 540 million yuan in cash, the two get China million net equity.

Alibaba once several acquisitions are not very successful, such as the acquisition of Yahoo China, therefore in the nets of acquisition cautious." Fan Chunying said.

he stressed that in the Alibaba after the acquisition, all still by the original management to management, so far, the Alibaba did not send any executives.

"If the original

nets of strategic problems, Alibaba will not buy. The Alibaba wants to achieve the effect of 1+1 greater than 2, so the control right, the right to operate for all. Alibaba is more willing to play the role of equity investors and consultants." Fan Chunying said.

for the acquisition of Alibaba, whether network sales model will be adjusted to the problem, Fan Chunying said, "all previous sales is mainly direct sales, the future will continue to increase to direct customers attention. In addition, all will not hit the price war."

in addition, he further revealed that the Alibaba and the nets have huge customer resources, customers of both companies will not simply merge, but cross marketing, for entrance replacement through advertising, Alibaba and customers can enjoy the price of 30 percent off nets.

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