How your credit union can draw inspiration from Adidas’ latest campaign

first_imgYou might be wondering “What exactly do sneakers have to do with credit unions?” The answer is “purpose-driven marketing.” This is a fancy way of saying your credit union should be exploring ways to connect with audiences based on their shared needs and interests. The most successful purpose-driven marketing is authentic, organic and benefits the greater good.Adidas recently ran a fascinating grassroots campaign that captured this perfectly, called the Shoe For Every State campaign. It’s been localized for all 50 states, and tied it directly into a fundraising effort for Women Win, a charity devoted to advancing women’s leadership.How did Adidas pull it off? Pretty simple, and very fun. They hired 12 female artists to create a special, one-of-a-kind Ultraboost X sneaker for every U.S. state. Using inspiration from local state themes and icons, such as Wisconsin cheese, Georgia peaches, California sunsets and more, the artists were able to articulate recognizable and relatable details into each unique pair of shoes. The sneakers were then sold in an online auction, with the proceeds going directly to Women Win. continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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