Amazon, which is primarily seen as an e-commerce site, apparently has bigger dreams as far as India is concerned. First it brought its internet media streaming service Amazon Prime to India and now it has launched Amazon Fire TV Stick , a media streaming device with voice remote in the country. The TV Stick, which comes with a voice remote, costs Rs 3,999 and is available for purchase on the Amazon website.”Fire TV Stick is the powerful streaming media device that plugs into an HDTV and lets customers access thousands of movies, TV shows, apps, and games,” says an Amazon spokesperson.So what is Fire TV Stick? It is primarily a media streaming device that plugs into an HDTV and lets users access movies, TV shows, apps and games. It is like a large pen drive. But despite size, it packs in pretty neat hardware inside it. It comes with a quad-core processor and support for fast Wi-Fi. The Fire TV stick comes with a voice remote that offers spoken language support for Indian customers in Hindi and English. With voice remote users can search Amazon video by using just their voice.Those buying Fire TV Stick by May 31, 2017 and taking an annual Prime membership will receive a credit back of Rs 499 to their Amazon Pay Balance as an introductory offer. Existing Amazon Prime members who purchase a new Fire TV Stick are also eligible to receive this credit for a limited time.Sounds nifty. So how do you use it?advertisementTo make the Fire TV Stick work you will need to have an Amazon account registered with your device. If you don’t already have an account, you’ll see an option to create one during the setup process. This is also needed because the Fire TV Stick primarily serves the Amazon Prime content.To start with, connect the power adapter to Fire stick. Now plug the other end of Fire Stick into HDMI port available on your TV. Switch on the TV and now select the HDMI input channel for the port you used to connect your Fire TV Stick. You will now see a loading screen with the Fire TV Stick logo. Load battery in your remote and now pair it up with the Fire TV. Follow the instructions to connect your device to the internet via WiFi. You’re done!Also Read: Amazon Fire TV Stick vs Google Chromecast 2: Which is the better fit for your TVAlthough it is quite neat and easy to use, the Fire Stick TV may not be for everyone. Reason? It doesn’t mirror your tablet, PC or phone on your TV like Chromecast does. But it comes with some other cool features. Here are 5 that stand out:Prime content: Amazon says that the Fire TV Stick offers over 1000s of movies, TV episodes, sports, news, music, and games. The selection varies from Bollywood latest movies to all time Hollywood blockbusters like Batman v Superman, and The Legend of Tarzan. It can be connected to Prime, Hotstar, YouTube and Gaana etc.Ease of use: Amazon notes that The Fire TV stick comes pre-registered so user do not have to go through the hassle of registering the device first and then using it. All the users will need to do with the Fire TV Stick is that they will need have Prime subscription and that they will need to connect it to a TV, along with Wi-Fi.Parental controls: Fire TV Stick comes with parental controls settings. Users can set a PIN to restrict access of mature content by children. Company says that all movies and TV shows in the Amazon Prime Video catalogue as well as apps from the Amazon App store come with maturity ratings by age group.Track data usage: Users can keep a check on their data consumption through Fire TV Stick. Using the data monitoring feature on Fire TV, users can select their preferred viewing quality to manage data use. Also user can configure their Fire TV Stick to alert them before data use exceeds their preset limit.Voice search remote: This can be the most unique part of Amazon Fire TV Stick. Voice Remote responds instantly and lets users easily search for Amazon Video content using their voice.