Big supply dealDistribution company JJ Food Service has struck a multi-million pound deal, which will see it supply ambient, chilled and frozen products to Cooks the Bakery stores across the UK. The open-ended contract, worth £4m per year, covers 72 Cooks stores, previously supplied by 3663.Muntons’ investmentMuntons Malted Ingredients has invested £180,000 in its liquid extract packing area. The improvements are designed to help the firm maintain and improve its product quality, overall food safety and ensure shelf-life requirements are met.Cargill’s first deliveryCargill Cocoa & Chocolate has just taken delivery of its first sustainable cocoa beans, produced from UTZ-certified farming co-operatives. As the crop harvest continues into next year, Cargill has said the use of beans from these certified sources will be extended to the entire product portfolio.Apprenticeship driveEngineering firms across England are being urged to show their commitment to apprenticeships by displaying a new apprenticeship employer’s ’badge’ on their websites or stationery. Over 80% of people are more likely to use a firm if it offers apprenticeships to young people, according to The National Apprenticeship Service.SSP’s hospital focusMarks & Spencer franchise partner SSP UK is negotiating to open Simply Food stores in hospitals. Up to 20 could be opened over the next five years.Egg campaign’Time for Eggs’ is the theme of British Lion Eggs’ £1m marketing campaign for 2010. This will reinforce the health, cost, convenience and culinary benefits of eggs. with high-profile campaigns targeting consumers, health professionals and a range of opinion-formers.
Legendary Sachin Tendulkar today said that the upcoming film ‘Sachin – A Billion Dreams’ has helped him “relive important moments” of his life. (‘Sachin: A Billion Dreams’ movie trailer gets a glitzy launch in Mumbai)The trailer of the film was launched today in a packed Juhu auditorium applauding its first screening.”This film has helped me relive the important moments of my life through its making! I remain a private person but realised that there is much I have not revealed or spoken about, to those who have been instrumental to my life and career, especially my fans,” Tendulkar told the mediapersons.”I hope the film will be yet another avenue for fans who have showered their love and blessings on me, to cherish the journey that we undertook together for over 24 years,” he said.Also present at the launch were the director, James Erskine who had flown down from the UK specially to attend the trailer launch.The producer Ravi Bhagchandka of 200NotOut, and Shrikant Bhasi, Founder and Chairman of Carnival Group also shared the dias with Sachin Tendulkar and James Erskine after the screening of the trailer.Producer Bhagchandka, said,”Making this movie has been my pilgrimage! This film will give his fans who have watched his cricketing feats on the television screen, the opportunity to see Sachin on the big movie screen!”The trailer gave the eager audience a hint of what the film has in store for Sachin’s fans. With glimpses of key scenes from the film showing moments of cricketing glory, personal moments, unseen footage from the dressing room and much more, the film promises to be every Sachin fan s dream come true.advertisementErskine, award-winning director of a number of international films on sports, took the audience through the making of the film. He said:”Scripting his journey for the big screen involved interacting with Sachin, his family, his teammates as well as players from rival teams and others.Sachin is both gracious, and a perfectionist, and being able to make this film for the Indian people and many more across the globe was a true honour.